Requirements

An applicant for admission shall hold the equivalent of an academic bachelor’s degree from a recognized academic higher education institution, corresponding to at least 180 ECTS (6 semesters), or a master’s degree.

Applicants for the Digital Communication, Policy and Innovation in Europe (track A), should have a Bachelor or Master degree in Mass Communication, Communications, Journalism or Media Studies. Candidates with a bachelor or master’s degree in other social science disciplines with competencies in digital communication gained through work experience are also considered.

Applicants for the Digital Technology and Management track (track B) must have a Bachelor or Master in Computer Science, Information Technology, or Software Engineering. Candidates with a bachelor or master’s degree in business administration with competencies in Information Technologies gained through work experience are also considered.

Applicants for positions as self-funding students that do not have a Bachelor’s degree at the moment of the application, but, they are expected to be awarded a Bachelor’s degree before the start of the programme, are considered. Applicants for an E+ Scholarship that do not have a Bachelor’s degree at the time of the application are not considered.

Furthermore, in judging whether a particular diploma or work experiences is relevant to the topic of the programme, the selection commission will take into consideration the motivation letter.

Prospective candidates should also note that Digital Marketing is a minor subject in the DCLead programme.

The application procedure is divided into two phases: Application and Registration.

PHASE 1: Application for self-funding & E+ scholarhip students

In the first phase, candidates fill out the online application form and attach, where requested, a single PDF file of less than 50MB containing the following documents:

  1. Curriculum Vitae (CV), based on the English template from the Europass website
  2. Proof of identity and nationality (color scanned copy of the passport: all pages, including non-used pages)
  3. A scan of the original (AND certified translation if the document is not issued in English or German) university diplomas.
  4. A scan of the original (AND certified translation if the document is not issued in English or German) official transcript of study results from your university.
  5. Original English test results, certificates or diplomas (see below the section about English proficiency). Students that are not in possession of a proof of English proficiency can simply indicate their level of expertise in the curriculum using the guidelines provided in the Europass template. Nonetheless, if selected, the proof of English proficiency is STRICTLY required prior to registration (hence, within 4-6 weeks from the notification of the selection’s result).
  6. A Motivation letter. In the letter, the candidate should be explained how passed experiences have prepared to candidate to participate in the master in digital communication leadership, how this programme is likely to improve his or her own career perspectives, and why the candidate is interested in the topic of digital communication leadership. The motivation letter should be:
    • Typed using a word processing software before saved as a PDF file
    • 6,000-10,000 characters long, including spaces
    • Types using a Times New Roman or Book Antiqua font size 12
    • Page size A4
    • Typed using a 1.5 space in-between lines
    • The title of the letter should be in BOLD and it should read Motivation Letter by (your name)
    • Pages should be numbered
    • Note that handwritten letters are NOT accepted. A letter shorter than the minimum requirement is accepted, yet it is likely to be a disadvantage for the candidate.
  7. Two (minimum) or three (maximum) Recommendation Letters. These do not have to follow a template. The only requirement is that the contact details of the person providing the reference must be clearly typed and must contain a business email address [not a private one] and a telephone number.
  8. Name and contact details of three referees. These are the contact details of people who have collaborated with the candidates, which are willing to answer questions about her/him. One of these references should be an academic who has been a teacher or tutor of the candidate. Referees can be the same persons writing the recommendation letters or other contacts. Please note that the referees must be able to communicate in English or German.

 

English Proficiency [Recommended for Phase 1; Required for Phase 2]

Applicants must demonstrate their English proficiency. This can be done through the following tests and diplomas:

The period between the proficiency test or diploma and the deadline for applications must not exceed two years.

For applicants who already completed a bachelor’s degree or another university degree that was entirely held in English, from an institution based in either Australia, the UK, Ireland, USA, New Zealand, South Africa or Canada, this counts as sufficient demonstration of their English proficiency. No test is necessary.

A bachelor or master’s degree entirely held in English from institutions based elsewhere than in Australia, the UK, Ireland, USA, New Zealand, South Africa or Canada are not considered as proof of English proficiency.

Study periods of different lenghts not leading to a degree entirely held in English, in an institution based in either Australia, the UK, Ireland, USA, New Zealand, South Africa or Canada, DO NOT count as sufficient demonstration of their English proficiency. A test result is required.

PHASE 2: Registration for self-funding students

Applications are first checked for eligibility by the administrator and coordinator of the programme. Candidates that are not selected by the selection committee (or that are not elegible) are notified.

Selected candidates  are interviewed (by means of a teleconference) by a member of the selection committee or by the coordinator. If confirmed, they are required to send a full application package by post to the following address:

Sergio Sparviero
DCLead Master Programme
Fachbereich Kommunikationswissenschaft
Universität Salzburg
Rudolfskai 42
5020 Salzburg

and must contain the following documents:

  1. A legalised  ORIGINAL* (AND the ORIGINAL of the certified translation if the document is not issued in English or German) of University diplomas.
  2. A legalised ORIGINAL * (AND the ORIGINAL of the certified translation if the document is not issued in English or German)of official transcript of University study results.
  3. Originals of English test results, certificates or diplomas (see above the section about English proficiency).
  4. Originals of the recommendation letters submitted for the application.
  5. Filled out and signed application form for University of Salzburg.
  6. Candidates with degrees awarded by Chinese universities must additionally obtain an APS certificate. Degrees from other universities do not require an APS certificate.
  7. A proof of payment of the first instalment of participation fees. This amounts to €1.806 for both Progamme country and Partner country and should be paid by electronic transfer to:
Precise denomination of the account holder: UNIVERSITY OF SALZBURG
Name of bank: UNICREDIT BANK AUSTRIA AG
Address of branch: 65-67, JAGERSTRASSE, AT – VIENNA
IBAN code: AT231200006953834602
Please add the reference: Surname DCLead Application P_133001_43.

 

PHASE 2: Registration for selected E+ Scholarship Students (Main list)

Applications are first checked for eligibility by the administrator and coordinator of the programme. Eligible applications are then submitted to a selection committee, which ranks the top 40. The first 13 to 15 applicants are placed on the MAIN LIST.

Candidates that are not selected by the selection committee (or that are not elegible) are notified.

Candidates placed on the MAIN LIST are interviewed (by means of a teleconference) by a member of the selection committee or by the coordinator. If confirmed, they are provisionally offered an E+ scholarship, which is subject to the submission of the full application package within the timeframe suggested in the letter of acceptance (about 8 weeks), and the approval of the EACEA, i.e. the EU agency providing the scholarships.

The remaining candidates that are selected, but not offered a scholarship because of their low ranking, are placed on the RESERVE LIST. Candidates on this list might be offered an E+ scholarship if candidates on the main list drop out, or if they fail to provide a complete application package before the deadline.

Candidates that are on the RESERVE LIST and have (also) expressed their intention to register as self-funding students in case they are not awarded an E+ scholarship are offered a place in the programme as self-funding students. Please note that students with other scholarships than the E+ scholarship are considered self-funding students.

The full application package required for students on the main list (and, if notified, from students on the reserve list) must be sent by post to the following address:

Sergio Sparviero
DCLead Master Programme
Fachbereich Kommunikationswissenschaft
Universität Salzburg
Rudolfskai 42
5020 Salzburg

and must contain the following documents:

  1. Certified proof of identity and nationality (colour scanned copy of the passport, all pages)
  2. Proof of place of residence [not required for self-funding students without E+ Scholarship]: 2 documents are required: a certified copy of residence / identity certificate or card (which indicates the current address of the candidates) and a letter from the candidate’s place of work, study or training, which also should indicate the current address of the candidate. Candidates that are currently unemployed might decide to obtain a certificate from the unemployment services. Please note that this last letter / document must not be older than one year.
  3. A legalised  ORIGINAL* (AND ORIGINAL certified translation if the document is not issued in English or German) of university diplomas.
  4. A legalised ORIGINAL *(AND ORIGINAL certified translation if the document is not issued in English or German) of official transcripts of university study results.
  5. Original copies of English test results, certificates or diplomas (see above the section about English proficiency).
  6. Originals of the recommendation letters submitted for the application.
  7. Filled out and signed application form for University of Salzburg.
  8. Candidates with degrees awarded by Chinese universities must additionally obtain an APS certificate. Degrees from other universities do not require an APS certificate.
  • – Please note that an ORIGINAL is a document certified by the institution awarding the degree. Some Universities provide graduates with more copies of their diplomas, one of which is considered the original and other certified copies. In this case, the certified copy stamped and signed by the institution awarding the degree is considered an ORIGINAL.