DC Lead

The Master in Digital Communication Leadership (DCLead) approaches the vast and recent field of digital communication from an interdisciplinary and international point of view bringing together advanced academic discussion with practical knowledge and skills. The programme promotes a non-techno-deterministic, social and ethical reflection on digital communication for future leaders of the field.

DC Lead is also offered in collaboration with the following academic partners:

And the following industry partners:

All courses are held in English.

Semester 1

Students kick off their participation in the Master in Digital Communication Leadership with a summer symposium organized by Paris-Lodron University of Salzburg. The summer symposium is an annual event that includes seminars, meetings between students and representatives of all the partners, and meetings between new and current students. The participants also spend their first semester at Paris-Lodron Universität Salzburg, where they attend introductory courses including courses on methodology, various topics within the field of communication, and a module on ethics and responsible innovation. The introductory courses, as well as the specialisation tracks are informed and shaped by the Problem and Project Based Learning (PBL) methodology. Therefore, they consist of taught elements and projects that participants conduct in groups, under the guidance of academics and, where applicable, in collaboration with industry partners.

Module 1: Introduction to Core Competencies ECTS
Summer Symposium I 3
Storytelling 4
Introduction to Core Competencies I 4
Introduction to Core Competencies II 6
Module 2: Basic Module: Theoretical and Methodological Skills
Digital Communication Theories 3
Social Science Research Methods 6
Research Project I 6

Semester 2 

After the first semester, the students start their specialisation tracks and mobility period in either Brussels (VUB) or Copenhagen (AAU). Students are asked to express their preference regarding one of the tracks when they apply for the programme.

Track A, Digital Communication, Policy and Innovation in Europe (VUB, Belgium)

Digital Communication, Policy and Innovation in Europe brings together discussions on digital technologies in the context of policy and innovation and digital communication and culture(s) in Europe. The scientific approach reflects social phenomena within the field of digital communication from three different angles: policy makers, market mechanisms and the user side.

Track A: Digital Communication, Policy and Innovation in Europe (VUB) ECTS
Module 3A: Specialization Module
EU Media and Communication Policy 6
Lecture Series on European Information Society 3
Summer Symposium II (incl. thesis outline)* 5
Module 4A: Competency Tracks
Seminar 1: European Innovation Policy / Users and Innovation in Digital Media (“Digital Innovation Leadership”) 12
Elective Subjects (semester 2, 3, or 4)
Policy advocacy and media in the EU 6
Information Systems Strategy and Management 6
Business and Consumer Ethics 6

 

** note that elective subjects are chosen by the participants from a portfolio of different courses. The credits earned in non-mandatory courses must be approved by a member of the programme board before being counted as credits for elective subjects. It is a responsibility of the student to request the approval before attending a course.

Track B: Digital Technology & Management (AAU, Copenhagen, Denmark)

Digital Technology and Management looks at digital technologies with a business and management focus considering their societal implications with a strong emphasis on services and networks. Convergence as a leading topic within these discussions structures the approaches of this track combining policy issues with management issues.

Track B Digital Technology & Management ECTS
Module 3B: Specialization Module
Interaction Design 5
Elective Subject Course I 5
Elective Subject Course II 5
Module 4B: Competency Tracks
Seminar 1: Design and Markets 15
Elective Subjects (semester 2, 3, or 4)
Development of Media and ICT Services 5
Identity and Access Management 5
Innovation and Change Management 5
Managerial Economics 5
Strategy, Organisation and Market Creation 5
Green ICT 5

 

** note that elective subjects are chosen by the participants from a portfolio of different courses. The credits earned in non-mandatory courses must be approved by a member of the programme board before being counted as credits for elective subjects. It is a responsibility of the student to request the approval before attending a course.

Semester 3 

Participants of the Master in Digital Communication Leadership start their third semester by attending the Summer Symposium in Salzburg, Austria. In their third semester, students must also present the concepts of their master thesis to a panel of experts and to fellow students. After the summer symposium, the participants complete either Track A or Track B started in semester two.

Track A, Digital Communication, Policy and Innovation in Europe (VUB, Belgium)

Track A: Digital Communication, Policy and Innovation in Europe (VUB) ECTS
Module 3A: Specialization Module
Advanced Theoretical Debates: New Media and Society in Europe 6
Internet Censorship, Control and Governance 6
Seminar 2: Critical Issues in Media Economics / European Media and Communication Markets (“Critical Economic Issues in the European Digital Single Market”) 12

Track B: Digital Technology & Management (AAU, Copenhagen, Denmark)

Track B Digital Technology & Management ECTS
Module 3B: Specialization Module
Entrepreneurship, Innovation and business modeling 5
Summer Symposium II (incl. thesis outline)* 5
Module 4B: Competency Tracks
Seminar 2: Governance and Strategies 15

Semester 4 

In the fourth semester, the students work on their master thesis (30 ECTS). This master thesis is co-supervised by two academics from two different institutions of the consortium awarding the degree. The students have also the possibility to spend their fourth semester as guests of one of the higher education partner institutions (in Australia, Austria, Belgium, Brazil, China, Denmark, Ghana, or United States) or as an intern at one of the industry partners (in Austria, Belgium, Denmark, or Germany). Such a choice has to be communicated to, and approved by, the Programme Board, which assess the relevance of such request against the subject of the master thesis. Common standards for the master thesis are determined by the curriculum. In order to graduate, the students need to successfully defend their master thesis at the DCLead Summer Symposium, when they will be assessed by a commission of representatives of (at least) the three different partner institutions.