Track B | Digital Technology & Management

Track B Digital Technology & Management        

Module 3B: Specialization Module

Interaction Design

This course addresses the concepts and relations between human computer interaction, interaction design and user experience. Students will learn about different methods for designing interaction of ICT systems and how to apply the concepts of usability and user experience both to screen-based and non-screen-based interactive systems. Moreover, students will deal with different design methods and techniques for creating and testing interactive systems and analyzing different types of data from and about users. At the end of this course students will be able to reflect on the implications of using different methods and techniques for interaction and evaluating systems. Besides, course participants will be capable of analyzing the social context in which the use of ICT takes place.

Managerial Economics

The aim of this course is to provide knowledge about the basic elements in a business plan. Students will learn to understand different cost concepts and different methods for investment analysis and pricing strategies. Furthermore, the course concentrates on the specific cost elements in an ICT project and a communication network. At the end of this course students will know how to apply a life-cycle cost analysis of a specific ICT project and to use economic analysis as a tool for investment decisions. Students will also be able to prepare a business plan including a detailed financial analysis of a project.

Design and Markets

Students completing this seminar will be able to understand technology as socio-technical systems where the context of use is pivotal for the value of communication, media and information (CMI) technologies. Furthermore, students will gain knowledge on new organizational forms, new business concepts and changes in the market conditions together with new methods for involving users in the design of communication, media and information technology solutions. Students will learn to analyze the conditions and implications of use of communication, media and information technologies for individual users, groups, organizations and society by drawing on technical, organizational and techno-economic perspectives. At end of this course students will be able to distinguish between design and market implications at individual, group, organizational or societal level and will have the competencies to combine theories from different technology, organizational and socio-technical areas to create a multi-faceted understanding of the problem.

Module 3B: Specialization Module

Entrepreneurship, Innovation and business modeling

The aim of this course is to provide knowledge about theories regarding business development based on communication, media and information technologies, including network economics, information economics, transaction costs analysis, and business ecosystems. Students will learn to apply theories and methodological tools on specific company and technology cases and also to evaluate the application of business models in different business areas. Moreover, students will gain the competencies to discuss the links between different design elements of business models: customer value, organization, technology and financial issues. Course participants will acquire the knowledge and skills to explain the key linkages between the different theories of the course, and use these critically in an analysis of market trends and business models. At the end of this course students will master theories and methodological tools to analyze and suggest appropriate and innovative business models for companies, which are offering communication, media and information services and products and using these solutions in their business operations.

Summer Symposium II (incl. thesis outline)

The Summer Symposium is the yearly event held in Salzburg, in which the student attend a variety of different workshops and other activities. In their second participation, students have to present the concept of their master thesis to peer students and faculty members.

Module 4B: Competency Tracks

Seminar 2: Governance and Strategies

This course concentrates on the importance of the social and business environment in which technologies are used. Students will study the role of standardization processes for innovation and in-market developments and the application of theories, methodologies and empirical knowledge for analyzing market developments and governance. Furthermore, course participants will learn how to apply knowledge on technology, business and regulatory developments for analyzing and developing appropriate business models and business strategies. At the end of this course students will know how to apply an interdisciplinary approach using theories, methodologies and empirical knowledge for analyzing specific issues with relation to communication, media, information technologies, institutions, organizations and markets.