The Master’s programme addresses topics relevant for academic, societal and industry discussions. Policy makers, stakeholders in media and communication activities or organizations dedicated to social and economic developments are nowadays not only confronted with new challenges (being linked among other phenomena and developments to technological convergence, emerging new information flows, new gatekeepers, changing ways of distribution, user patterns and preferences as well as adapting institutional frameworks) but also need to understand and re-tune their responsibilities, to comprehend the differences between cultures and the values supporting the actions of partners and users, in order to produce and deliver the benefits that these latter groups require. Those who wish to play a role in this environment, to push its innovation boundaries, to show initiative in action that generates consensus and participation, need to possess a broad and interdisciplinary set of knowledge and skills which will be provided by this master’s programme. As a result, to be successful, leaders in digital communication require a profound understanding of the following areas addressed within the six core competencies of this study programme: 

• Digital technologies and their developments
• Policy and innovation
• Business and management
• Digital communication and culture(s) in Europe
• Human, social and economic development
• Ethics and social responsibility