Aim & Objectives

The leadership-approach of this curriculum encompasses economic-managerial, technological and media and communication knowledge with social responsibility and ethical-cultural dimensions of digital communication.

The ability to combine these dimensions, to think together economy and social aspects, technology and culture, individual needs and society will be an indispensable precondition for future leaders in the field. The aim of the programme is to deepen and broaden this knowledge and to provide an arena for innovative ideas and discussions as well as a profound preparatory basis for future fields of employment in the area of digital communication.

Students will be expected to gain knowledge, competencies and skills, according to their chosen study track, in several of the following fields: (new) media policies, business and economics of (new) media, media management, service design, network and service development, innovation studies, political economy and a European perspective on those fields. Correspondingly the learning outcomes of the DCLead Programme attach importance to the following areas:

  • Digital technologies and their developments
  • Policy and innovation
  • Business and management
  • Digital communication and culture(s) in Europe
  • Ethics and social responsibility