DCLead Track: POLINN
BA: Communication Science at Paris Lodron University of Salzburg
Worked as: Advertising agency project manager

I have chosen DCLead because:
The programme teaches us to ask questions and not simply to provide answers. In addition to critical awareness, DCLead focuses on the innovative aspect which is, for instance, concerned with the governance of state-of-the-art technologies. On top of that, DCLead creates a place where beginning experts from different digital backgrounds all over the world come together, exchange knowledge, and develop a deeper understanding for each other’s culture and respective market. These ethical and social competences will prepare us for leading positions in an international digital environment.